Beauty and cosmetics encompasses far more than just makeup. From skincare and haircare products to luxury spas and treatments, it’s a diverse and competitive multi-billion dollar industry that requires a top notch marketing plan to stand out from the pack.

Successful brands – regardless of industry – connect with their consumers. That’s why we’ve created an approach to beauty industry research that is both data-driven and personal. Discover how our research methods help beauty and cosmetics brands strengthen their messaging and capture consumers’ imaginations online and in stores.

Qualitative Consumer Insights

With qualitative beauty and cosmetic research approaches like one on one discussions, focus groups, in-home videos and digital diaries, Insights in Marketing helps brands create eye-catching packaging, product displays and memorable digital shopping experiences for their consumers.

Quantitative Research & Testing

Make the most impact in your next marketing campaign with data-driven beauty market research. Brush up on the quantitative approaches and techniques like in-store optimization modeling and pricing analytics that Insights in Marketing applies when solving the tough challenges faced in the beauty and cosmetic industry.

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Powerful Fast Market Research

Relaunching a product or rolling out something new? Receive quick turn insights on consumer and shopper preferences with Insights in Marketing’s iimPronto or I2Q. These beauty industry research approaches help expedite learning so brands can stay agile.

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