Director of Quantitative Research

Caroline Roe

Take 2:09 minutes to meet Caroline

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Calling Caroline curious is an understatement.

A guiding light on our quantitative team since 2009, Caroline’s the person who designs the surveys and the statistical processes that help us get to the heart of what makes people tick. In this role, she’s a natural, exactly the type of inquisitive mind you want designing research strategy on behalf of your brand.

Caroline’s curiosity lends itself extremely well to the different quantitative methodologies IIM offers. As Caroline explains it, she’s naturally always thinking of ways to get a greater understanding of what’s going in people’s minds. And that’s what leads to the insights your brand needs to connect with people on a deeper level.

Caroline’s Spotlight


Tiki Mugs in Collection


Years in Quantitative Research


Brands Consulted for

What Clients Say

“Caroline was able to meet the demands of our project by providing quick turnaround times & competitive rates. With the key consumer insights they gathered, we were able to feel confident in our path forward.”


Projects Led

Connect with Caroline