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  What Matters Most to Gen Z Men?
  iim | Blog, Complete Consumer Understanding, Featured, Resources | No Comments
  
  Five Key Consumer Insights to Earn Brand Loyalty Purpose-driven Generation Z influences more buying decisions than any other generation, and they are all about authenticity and individuality. Five key consumer…
  
  What Matters Most to the Next Gen Woman?
  iim | Blog, Complete Consumer Understanding, Featured, Resources | No Comments
  
  Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are shaking up the way other generations shop, work and think about race and gender. Consumer research explains what…
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IIM Quarterly Newsletter March 2021

Why IIM
Solutions
- Our Solutions
  
  Always customized to meet your learning, timing, and budget objectives.
  
  Qualitative Research
  
  Quantitative Research
  
  Quick Turn Solutions
Our Work
- Our Work
  
  Check out our case studies to see how we’ve helped brands just like you better connect with their consumers.
  
  Learn More
  
  Food & Beverage
  
  Health & Wellness
  
  Travel & Entertainment
  
  Durable & Household Goods
  
  Retail
  
  Beauty
Resources
- Resources
  
  Blog
  
  Infographics
  
  eBooks
  
  Featured Blog Posts
  
  What Matters Most to Gen Z Men?
  iim | Blog, Complete Consumer Understanding, Featured, Resources | No Comments
  
  Five Key Consumer Insights to Earn Brand Loyalty Purpose-driven Generation Z influences more buying decisions than any other generation, and they are all about authenticity and individuality. Five key consumer…
  
  What Matters Most to the Next Gen Woman?
  iim | Blog, Complete Consumer Understanding, Featured, Resources | No Comments
  
  Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are shaking up the way other generations shop, work and think about race and gender. Consumer research explains what…
Contact Us
- Join Our Mailing List

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Our Solutions

Qualitative Research

Quantitative Research

Quick Turn Solutions

Our Work

Food & Beverage

Health & Wellness

Travel & Entertainment

Durable & Household Goods

Retail

Beauty

Resources

Featured Blog Posts

What Matters Most to Gen Z Men?

What Matters Most to the Next Gen Woman?

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