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      Understanding the Consumer Journey Optimizes Customer Experience

      iim | Blog, Featured | No Comments
      We all have a lot of questions about what’s next in the COVID-19 business climate, and understanding the consumer journey before, during and after a purchase gives marketers answers to…
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      Is Social Media the New Storefront?

      iim | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Marketing Effectively to Women | No Comments
      How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to…
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5 Critical Tips to Consider When Redesigning Your Packaging

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Infographic: Holiday Shopping Season

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Infographic: What Your Boss Wants You to Know About Product Development

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Infographic: 30 Years of Insights in Marketing

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    • Why IIM
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      • Our Solutions

        Always customized to meet your learning, timing, and budget objectives.

        Individual or Group Discussion for Qualitative Market Research

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        Shop-Alongs for Qualitative Brand Research

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        Quick Turn from Market Research Companies in Chicago

        Quick Turn Solutions

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        Check out our case studies to see how we’ve helped brands just like you better connect with their consumers.

        Learn More
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    • Resources
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        Blog
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        Featured Blog Posts

        Understanding the Consumer Journey Optimizes Customer Experience

        iim | Blog, Featured | No Comments
        We all have a lot of questions about what’s next in the COVID-19 business climate, and understanding the consumer journey before, during and after a purchase gives marketers answers to…
        ecommerce social media

        Is Social Media the New Storefront?

        iim | Blog, Complete Consumer Understanding, Consumer Truths & Insights, Featured, Marketing Effectively to Women | No Comments
        How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they make purchases, and social media networks are a go-to…
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