Our People

Bringing the Consumer Voice to Our Clients for Over 25 Years

We Achieve Results with Best in Class Consultants

Ron Raskin

Owner/Consultant

Brian Fletcher

VP of Qualitative Research

Caroline Roe

Director of Quantitative Research

Our Expertise

Proven Pros

Our team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors we’ve done it and want to share our expertise with you.

Expert Intuition

Strength in empathetic and discriminative listening, gives our team the ability to know exactly where to go and what questions to ask to elicit the learning you need.

Innate Curiosity

Research and insights isn’t just our job, it’s our passion. We are just as curious as you to discover what makes your audience tick. This enthusiastic and genuine interest in your brand and audience drives us to ensure no stone is left unturned.

Results Driven

The IIM team is counted on to successfully deliver against client objectives. We focus on addressing key issues and are always pushing ourselves to deliver the most impactful results.

Part of The Team

We aren’t just your research firm, we are your partner. Your business is our business, your challenges are our challenges and all of our success is shared success. We see ourselves as an extension of your team and are eager to help in any way we can.

Our Awesome Crew

Kara Kohr
Field Team Leader

847-512-9822

Katie Wilson
Assistant Marketing Manager

847-512-9830

Stephanie Horvath
Office Coordinator

847-512-9845

Tracy Paukstys
Sr. Director Marketing

847-512-9840

Rob Gulans
Executive Vice President

847-512-9834

Our Stats

93
Combined Staff Years of Market Research Experience
300
Total Number of Brands Consulted for

Whiskey

Most Popular Spirit in the IIM Office Bar

5
Combined Total Canine Ownership
14
Total number of Ugly Holiday Sweaters owned by Team
69
of the Office Roots for the Cubs
275
Total Combined Miles of Airline Travel Annually

Sweet Caroline

Team Favorite Karaoke Song

Our Values

We’re Quirky.

We’re pithy with a playful personality.

We Own It.

We’re accountable to ourselves, each other & our clients.

We Give A Damn.

We are fueled by a desire to deliver excellence.

We’re Better Together.

We build upon each other for strength & success.

We’re The One That You Want.

We take our work seriously… not ourselves.

Ready to Connect with Your Consumers?
Let’s Talk!

Request Consultation