Our Expertise
Proven Pros
Our team has years of client and supplier side experience across many industries and consumer segments. Whether you’re in CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment or are focused on learning more about men, women, kids, athletes, business owners or doctors we’ve done it and want to share our expertise with you.
Expert Intuition
Strength in empathetic and discriminative listening, gives our team the ability to know exactly where to go and what questions to ask to elicit the learning you need.
Innate Curiosity
Research and insights isn’t just our job, it’s our passion. We are just as curious as you to discover what makes your audience tick. This enthusiastic and genuine interest in your brand and audience drives us to ensure no stone is left unturned.
Results Driven
The IIM team is counted on to successfully deliver against client objectives. We focus on addressing key issues and are always pushing ourselves to deliver the most impactful results.
Part of The Team
We aren’t just your research firm, we are your partner. Your business is our business, your challenges are our challenges and all of our success is shared success. We see ourselves as an extension of your team and are eager to help in any way we can.
Our Awesome Crew
Stephanie Horvath
Office Coordinator
847-512-9845
Our Stats
93
Combined Staff Years of Market Research Experience
300
Total Number of Brands Consulted for
5
Combined Total Canine Ownership
14
Total number of Ugly Holiday Sweaters owned by Team
69
of the Office Roots for the Cubs
275
Total Combined Miles of Airline Travel Annually
Our Values
We’re Quirky.
We’re pithy with a playful personality.
We Own It.
We’re accountable to ourselves, each other & our clients.
We Give A Damn.
We are fueled by a desire to deliver excellence.
We’re Better Together.
We build upon each other for strength & success.
We’re The One That You Want.
We take our work seriously… not ourselves.
