No matter how sophisticated artificial intelligence becomes, bots simply can’t match Lee’s ability to engage people in candid conversations. Enabling people to articulate their emotions is a unique skill Lee brings to our field team. She creates a research experience that put’s people at ease, knows how to ask the right questions and loves learning the underlying thoughts, feelings and values influencing consumer behavior.
As a research recruiter, Lee mastered the ability to drill down to the core of a project, delivering research solutions with speed and precision. And as a member of our field team, Lee is a single point of contact for research projects. From start to finish, she collaborates with clients, research partners and the IIM team, ensuring project objectives are met on budget, and compelling research reports are delivered on time.
Insights about Lee
If Lee were a brand, she would be: A boutique winery
I would be a small, well-funded winery that focuses on high quality, well- made wine, like Paul Hobbs, Gary Farrell, Littoral, Lingua Franca or Arnot-Roberts. I’m actually a certified sommelier, , teaching wine & food pairings classes and showing people that they do in FACT like Chardonnay, Pinot Grigio, Sauvignon Blanc (it not sweet, its “fruit forward”).
My research super power: Recruiting
Creating well-written screeners is essential to identify the right cohort for a research project, and as a former market research recruiter, I have a deep appreciation for the work that needs to get done on the “client side.’ My expertise in the recruiting process also enables us to create a fun and engaging experience for our clients, research partners and participants.