Meet IIM’s Queen of Hearts, Maria Evans

Hands down, Maria Evans knows what it takes to win consumers’ hearts and minds. Extending our team to the West Coast, Maria has worked both sides of the table. She brings decades of in-house knowledge after leading the insights team for one of the world’s most iconic travel and entertainment brands in Las Vegas. Maria honed her expertise in quantitative market research conducting studies that helped solve business issues, guide decisions, and inform major initiatives.

Maria believes market research is all about understanding people —the people who buy brands and the people who market them.

And when it comes to understanding people and the marketing landscape, Maria is our guru. Her strong suit is advertising, and her strengths are competitive analysis, market segmentation, strategic planning and strategic marketing insights.

Harnessing the power of quantitative research and consumer insights, Maria customizes market research studies, analyzes empirical data, and reveals the ‘aha’s’ organizations count on to inspire people to love their brands.