Gen Z

The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024

It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…

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How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

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Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

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The Trillion-Dollar Rainbow: Gen Z and LGBTQ+ Consumers Transforming Brand Loyalty in 2024

The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in…

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From Smart Homes to Sustainability: Gen Z’s Blueprint for the New Household

Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart…

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