Consumer Empathy: The New Black for Marketers?
It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is...
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never...
Tips for Convincing Your Employer to Let You Work Remotely
Summer is here and the drive to and from work is getting longer and longer, the idea of working...
Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year’s Super Bowl commercial highlights. Every Super Bowl Sunday,...
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It...
Empowerment Through Consumer Closeness
Getting closer to consumers…it’s a phrase we as Consultants probably hear and/or use at least several times each week...