IIM Study Explores Gen Z Spending Habits
Buy now pay later fintech apps are gaining momentum – particularly among younger consumers shopping online. But why now?
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among research and marketing...
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data research, you’re missing out....
Why Brands Should Leverage Usage Data from Mobile Devices
For those keeping an eye on the marketing research industry, you’ve seen how mobile devices enable us to connect...
Planes, Trains and Focus Groups
In the 1920s, the train was king for cross country travel, and various railroads fought for “market share” as...
Innovation in Qualitative Market Research: Choosing the Right Approach
Here we are at the beginning of another year… a time to reflect on the past and set goals...
The Power of Combining Research Tools
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use....