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Consumer Empathy: The New Black for Marketers?

It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...

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The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About? ...

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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in...

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Article

Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things — create social buzz, launch a new product, change...

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Collage of various people expressing positive emotions on colorful backgrounds illustrate the advantages and disadvantages of ethnographies
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Ethnographies: The Pros, Cons and Modern Solutions

With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for...

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How Do Super Bowl Ads Score a Lasting Impression with Consumers?

How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny...

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Article

5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds...

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Article

2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would happen...

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IIM Quarterly Newsletter December 2021

The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Ron Raskin Our People:...

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