Consumer Empathy: The New Black for Marketers?
It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things — create social buzz, launch a new product, change...
Ethnographies: The Pros, Cons and Modern Solutions
With Insights in Marketing, delve into what ethnographic research is, & understand the strengths & limitations of ethnography for...
How Do Super Bowl Ads Score a Lasting Impression with Consumers?
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and funny...
5 Ways to Improve Product Development with Market Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds...
2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen...
IIM Quarterly Newsletter December 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing In this issue: Consultants Corner: Ron Raskin Our People:...