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IIM Study Explains Gen Z Spending Habits
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IIM Study Explores Gen Z Spending Habits

Buy now pay later fintech apps are gaining momentum – particularly among younger consumers shopping online. But why now?

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Generation Z Males
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What Matters Most to Gen Z Men?

Five Key Consumer Insights to Earn Brand Loyalty  A Purpose-Driven Generation Gen Z is on track to be the...

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Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and...

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What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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The Women 2020 Study

Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets...

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge...

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marketing to women
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Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic...

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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are...

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4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not...

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Coworkers place their hands on top of one another in the center of a group huddle.
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Giving Back: A Reflection Of Your Brand And Ours

A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center...

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