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Consumer Empathy: The New Black for Marketers?

It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...

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The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About? ...

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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in...

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The Women 2020 Study

Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets...

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge...

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marketing to women
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Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic...

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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are...

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Article

4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not...

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Giving Back: A Reflection Of Your Brand And Ours

A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center...

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