IIM Study Explores Gen Z Spending Habits
Buy now pay later fintech apps are gaining momentum – particularly among younger consumers shopping online. But why now?
The Women 2020 Study
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and marketing company that targets...
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge...
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key demographic...
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are...
4 Essentials in Marketing to Women
Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not...
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center...