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Article

Consumer Empathy: The New Black for Marketers?

It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...

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Article

The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About? ...

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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in...

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