Consumer Empathy: The New Black for Marketers?
It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...
5 Ways to Improve Product Development with Market Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds...
2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would happen...
Top 5 Success Factors for Qualitative Research
Whether you’re in the marketing research arena or another people-focused field, qualitative market research revolves around exploring and understanding...
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be strong...
Importance of Intuition & Curiosity When Leading Qualitative Research
We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to...
Top Tips for Conducting Focus Groups with Children
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their...