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Consumer Empathy: The New Black for Marketers?

It’s All About Empathy Consumer empathy requires more than understanding your consumers; it’s about connecting with them. “It used...

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Article

The Power of Color in Branding and Marketing

Colors Create Emotional Connections with People That Can Improve Brand Recognition, Shape Customer Experiences and Influence Purchasing Decisions. The...

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to...

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MARKETING. GETS. REAL.

What Is Your Brand Doing To Address Issues People Care About? ...

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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in...

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Article

5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and improves the odds...

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Article

2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would happen...

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Top 5 Success Factors for Qualitative Research

Whether you’re in the marketing research arena or another people-focused field, qualitative market research revolves around exploring and understanding...

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using market research to communicate
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Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be strong...

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Importance of Intuition & Curiosity When Leading Qualitative Research

We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to...

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Top Tips for Conducting Focus Groups with Children

Despite not making most of their own purchases, kids have tremendous influence over which products make it into their...

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