Resources
Sip, Sip, Hooray!
Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed…
From Idea to Icon: The Life Cycle of a Super Bowl Ad
From Idea to Icon: The Life Cycle of a Super Bowl AdA…
Seizing Business Opportunities in the GLP Era
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for…
From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game
The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever
Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…
Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership
More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…