Resources
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
How to Integrate Consumer Insights into Strategic Plans
Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
IIM Quarterly Newsletter December 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
IIM Quarterly Newsletter September 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing