Resources
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
Celebrating Hispanic Heritage Month: Why Latinx Voices Are Shaping the Future of Market Research
At Insights in Marketing, we believe great research doesn’t just uncover insights—it amplifies voices. And during…
CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer…
New Year, New Trends: How Consumer Attitudes Are Shaping Health and Wellness Revenues
The New Year has traditionally marked a boom period for the health and wellness industry. With consumers setting…
Black Friday: The History Behind the Biggest Shopping Day of the Year
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin?…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…