Resources

How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

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Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

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How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations

Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…

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From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game

The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…

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A Night of Victories Beyond the Field and into the Heart of Gen Z

The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…

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Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

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How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

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Introducing How iimForum Can Revolutionize Brands

In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…

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Ethnographic Research

Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…

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