Resources
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations
Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…
From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game
The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…
A Night of Victories Beyond the Field and into the Heart of Gen Z
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…
Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…
How Consumers Will Shop This Holiday Season: A Guide for Retailers
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
Ethnographic Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…