Resources

How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

Read More

Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

Read More

How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations

Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…

Read More

From Beards to Balls: The Bold Evolution of Male Grooming and the Products Changing the Game

The male grooming industry has seen explosive growth over the past decade, expanding beyond traditional shaving…

Read More

A Night of Victories Beyond the Field and into the Heart of Gen Z

The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…

Read More

Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach

At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…

Read More

Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies

In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…

Read More

Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces

The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…

Read More

How Consumers Will Shop This Holiday Season: A Guide for Retailers

The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…

Read More