Resources
Culture Meets Commerce: Why Ethnicity Is Redefining Beauty Standards
Generational differences explain how consumers shop beauty — but culture and ethnicity shape what beauty means in the…
From Ritual to TikTok: How Generations Shop Beauty Differently
The beauty and personal care industry is in constant motion, but what drives a purchase isn’t the same for every…
Back-to-School 2025: What the Shopping Stats Reveal About Today’s Parents
Back-to-school season is no longer just about pencils and backpacks. For marketers and brands, it’s a high-stakes…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…