Resources

The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024

It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…

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How Ink is Redefining Beauty Standards

The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry

Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…

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Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry

In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…

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Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach

At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…

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Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies

In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…

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How Market Research Keeps Product Innovation Relevant and Profitable

Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…

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Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever

Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…

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How to Integrate Consumer Insights into Strategic Plans 

Keeping the consumer at the core of strategic business decisions drives innovation and growth, whether organizations…

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Concept Testing Amps Up the Power of Creative 

Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…

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