Resources
Sip, Sip, Hooray!
Sip, Sip, Hooray! The RTD Cocktail Craze and the Mocktail MovementThere’s something special about a perfectly mixed…
From Idea to Icon: The Life Cycle of a Super Bowl Ad
From Idea to Icon: The Life Cycle of a Super Bowl AdA…
Seizing Business Opportunities in the GLP Era
While GLP medications disrupt traditional health and wellness models, they also present unique opportunities for…
CPG in 2025: The Flavorful, Functional & Fan-Driven Future of Consumer Goods
The Consumer Packaged Goods (CPG) industry is undergoing a massive transformation, shaped by evolving consumer…
New Year, New Trends: How Consumer Attitudes Are Shaping Health and Wellness Revenues
The New Year has traditionally marked a boom period for the health and wellness industry. With consumers setting…
Black Friday: The History Behind the Biggest Shopping Day of the Year
Black Friday has become a full-contact sport for some and a cozy online scroll for others. But how did it all begin?…
Discover the Top 5 Key Market Research Objectives in the Financial Service Sector for 2024: A Consumer-Centric Approach
At Insights in Marketing (IIM), as we enter 2024, our focus is sharply attuned to the evolving consumer landscape in…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…