THE INSIGHTS SUITE

A QUARTERLY NEWSLETTER BY INSIGHTS IN MARKETING

VOLUME 2 | ISSUE 5 | MARCH 2022

CONSULTANT’S CORNER HOSTED BY:

JACKIE SHORT, DIRECTOR OF QUANTITATIVE RESEARCH

There are major changes in the health and wellness industry with COVID-19 having affected so many aspects of how we care for ourselves. There are many changes and variables that are occuring and the questions that I am hearing and answering the most are: 

Where Do You See Long Term Growth Potential?

Telemedicine has become a real force in the industry, as have virtual visits with therapists and even cosmetologists. Our research indicates consumers love the convenience of this, and many want to keep all but essential visits virtual, especially as gas prices continue to rise. 

Which Wellness Trends Will Endure?

The “DIY” world of fitness, personal care, and beauty has lasted past the lockdown. We’re finding consumers availing themselves of higher end at-home beauty and fitness treatments once available to them only at gyms and day spas.   

Why Is It An Ideal Time To Conduct Consumer Research?

Now is the ideal time to conduct consumer awareness, attitude and usage research for products and services because we are coming out of the pandemic and permanent habits and attitudes will begin to cement.   

How Does Benchmarking Identify Opportunities to Exploit?

Creating a post-pandemic benchmark will allow companies to identify and exploit opportunities afforded by these new trends. There will be new choice drivers emerging after these last two life-altering years and companies need to be aware of how these changes will affect their business.   

 

GET TO KNOW JACKIE

When teams need facts to understand growth opportunities, Jackie Short delivers answers. She also brings us a wealth of knowledge from decades of research and analysis with world renowned medical associations and health and wellness organizations. 

Read Jackie's Bio

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