Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative research can tell you a lot about the consumer and their reaction to various stimuli. You can learn how they are feeling, what they are thinking and their honest reactions. However, getting these honest and accurate insights only happen when you have an effective focus group.
Building the Best Focus Group
Ensure you are getting the complete picture – the voice and the mind – of your consumers from your next focus group. Make sure you are following these three tips.