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Happy Anniversary: Lessons to Grow By
April 11, 2014 is the 25th anniversary of Insights in Marketing. It is an occasion that compelled me to pause, and…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…