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All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
5 Critical Tips To Consider When Redesigning Your Packaging
It's a competitive jungle out there!  An average supermarket carries between 15,000 and 60,000 individual products.…
Announcing the 2015 Insights in Marketing Scholarship Winner
At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…
How Do Consumer Insights Drive Brand Growth?
Actionable market research empowers companies to make strategic decisions by listening to real people. When…