Resources
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…
Six Ways to Reduce Market Research Timelines and Make Faster Strategic Decisions
1. Project Planning: Partner with a quick-turn market research expert Research partners with quick-turn research…
Spikes in Online Search Topics Point to Experiences Consumers Seek
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling…
How are Remote Jobs Changing Consumer Behavior?
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…