Resources
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
Tips for Convincing Your Employer to Let You Work Remotely
Summer is here and the drive to and from work is getting longer and longer, the idea of working from home more often…