Resources
The Generational Shifts in Health and Wellness: What It Means for Businesses
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic…
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
Concept Testing Amps Up the Power of Creative
Ads can be designed to do a lot of things -- create social buzz, launch a new product, change perceptions. But a…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…