Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
IIM Quarterly Newsletter September 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
How are Remote Jobs Changing Consumer Behavior?
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to…
IIM Quarterly Newsletter June 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
IIM Quarterly Newsletter March 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…