Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
How Do Super Bowl Ads Score a Lasting Impression with Consumers?
How Do Super Bowl Ads Score a Lasting Impression with Consumers? Ads featuring humor, light hearted stories and…
IIM Quarterly Newsletter December 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?
Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…