Resources
The Rise of Early Halloween Shopping: How Retailers and Gen Z Transformed Spooky Season in 2024
It’s Halloween, and retailers are seeing the culmination of months of spooky sales that started earlier than ever. From…
The Tattoo Takeover: How Ink is Redefining Beauty Standards and Boosting the Billion-Dollar Industry
Tattoos have evolved from being symbols of rebellion to becoming a mainstream element of personal beauty. With the…
Gen Z Beauty Shopping Trends: How This Generation is Redefining the Industry
In 2024, the beauty industry is undergoing a seismic shift, largely driven by the preferences and behaviors of Gen Z…
Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
Leveraging Market Research to Build Strong Communication
Communication is at the core of marketing. In order for marketing efforts to be successful, communication must be…
5 Key Success Factors to Creating an Effective Survey
Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a…
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…