Resources
How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations
Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…
The Trillion-Dollar Rainbow: Gen Z and LGBTQ+ Consumers Transforming Brand Loyalty in 2024
The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in…
From Smart Homes to Sustainability: Gen Z’s Blueprint for the New Household
Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart…
The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…
Three Keys to Better Concept Development
In developing new products, we often test concepts, a printed pictorial or mocked-up version of a new product, as a way…
Beyond “Yummy”: How Premium Brands Can Capture 20% of American Men
"Young." "Big spender." "Passionate." Marketers everywhere dream about the day they hear these words used to describe…
Your Brand’s Consumer Insights Audit Checklist
Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…
All Women are Not Created Equal When it Comes to Tech Preferences
Tech-Savviness Among Women Ties to Their Values, Habits, and Personalities Why are some women running a mile a minute…