Resources
Beyond the Podium: Turning Olympic Moments into Consumer Insight Gold
As the Olympic flame is extinguished, the glow of unforgettable moments continues to shine in the hearts and minds of…
Back to School Trends 2024
As summer winds down, parents across the country are gearing up for the annual back-to-school shopping season. This…
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
Spikes in Online Search Topics Point to Experiences Consumers Seek
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling…
How are Remote Jobs Changing Consumer Behavior?
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to…
IIM Quarterly Newsletter June 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…