Resources
Beyond the Podium: Turning Olympic Moments into Consumer Insight Gold
As the Olympic flame is extinguished, the glow of unforgettable moments continues to shine in the hearts and minds of…
Back to School Trends 2024
As summer winds down, parents across the country are gearing up for the annual back-to-school shopping season. This…
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
6 Secrets to Achieving Sustainable Competitive Advantage
Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…
5 Critical Tips To Consider When Redesigning Your Packaging
It's a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…
Curious Minds are Paging Dr. Freud
There's a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…
Mind Maps: A Path to Brand Intelligence
Why Mind Mapping Takes Brainstorming to the Next Level