Resources
Gen Z Travel Planning, Booking Behavior, and Financial Trends
Gen Z Travel: Decoding Digital Planning and Financial Trends In this second installment of our Gen Z travel series,…
The Evolution of Pet Care
The way we care for our pets has undergone a remarkable transformation over the years, moving from basic needs…
Food & Beverage Insights
5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more…
Digital Marketing: Five Devices Shaping the Future of eCommerce
People spend 70 percent of their time connected to mobile devices, and share a wealth of consumer insight through their…
Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…