Resources
IIM Study Explores Gen Z Spending Habits
Discover how Gen Z is disrupting the credit card industry As online shopping continues to surge, buy now, pay later…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
5 Critical Tips To Consider When Redesigning Your Packaging
It's a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
Getting at the Voice and the Mind of the Consumer through Qualitative Research
We have all been there - in focus groups - either observing or moderating a group of consumers. We all know that…
Curious Minds are Paging Dr. Freud
There's a time and a place for traditional, quantitative, survey-based methods. But today, more and more insights…
Football Finally Nails It!
At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…
Mind Maps: A Path to Brand Intelligence
Why Mind Mapping Takes Brainstorming to the Next Level