Reaching Millennials Using Research as a Basis
Working in partnership with Meredith, a media and marketing company that targets American women, Insights in Marketing created the “Women 2020” study, a guide to understanding female millennials. The study encompasses everything from the social media and buying habits of millennial women to the top ways they choose to buy products.
We chose Insights in Marketing because they had a unique female segmentation, which illustrated their in-depth knowledge of women and how to communicate to them. We also thought that they were smart enough to have an impact, large enough to get the job done and small enough to get personal!
SVP Research Solutions, Meredith