The retail industry is an incredibly competitive sector that calls for fast and deliberate decision-making. Connect with consumers, make ground-breaking discoveries, and influence shopping habits online and in-stores to make an impact in the retail industry.

With a tailored and exclusive approach to each of our client engagements, we’ve helped retailers connect with their shoppers in meaningful ways. See how partnering with Insights in Marketing leads to different and better outcomes for retailers.

Qualitative Research Services in Retail Market Research

Collaborative efforts through qualitative research allow brands to receive up-to-date insights and analysis in the consumer retail space. Market research analysis gained through qualitative data perspectives such as shop-alongs and ethnographic approaches show retailers how to further understand shopper viewpoints and behaviors. Build and maintain retail strategies as it relates to online and in-store shopper experiences through qualitative retail market research.

Learn more

Dynamic Quantitative Consumer Data

When it comes to vital quantitative research, retailers team up with Insights in Marketing to gather pertinent information about their shoppers including things like shopper styles, product, service, and payment preferences.

Learn More

Fast Retail Market Research

Since the retail industry is often seen as a seasonal arena, insight into shopper behavior and attitudes can get outdated quickly. You’ll get ahead of competitors by counteracting obsolete shopper data and consumer trends through the use of Insights in Marketing’s fast market research. The use of quick turn solutions helps brands quickly secure consumer and shopper sentiment.

Learn More