We approach
challenges and
solutions with
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Expertise
From the Gritty Startup to the Fortune 500
We believe brands are the people who use them and there’s always something new to learn. Whether you’re part of a large, well known organization or a small business that’s just starting out, marketers and research teams step into a truly unique relationship when they partner with Insights in Marketing. We put a creative spin on market research fundamentals with methodologies that are thorough, insightful, and down-right fun. Discover new levels of insight and explore consumers attitudes, perceptions, habits and behaviors with our Qualitative, Quantitative, and Fast Market research solutions—we can’t wait to hear from you!
Industries
From the Gritty Startup to the Fortune 500
When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:
- Food & Beverage
- Household Goods
- Beer, Wine & Spirits
- Retail
- Health & Wellness
- Durable Goods
- Beauty
- Personal Care
- Financial Services
- Insurance
- Travel
- Entertain,emt
Resources
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- Brand positioning and strategy
- Target identification and understanding
- New product development
- Communication and messaging
- Category and competitive assessments
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PROVEN Pros
The Insights in Marketing team has years of experience working alongside clients and suppliers across many industries and consumer segments. If your brand is in the consumer packaged goods, durables, beauty and wellness, technology, alcohol and spirits, financial services, retail and consumer shopping, or travel and entertainment sector, let’s collaborate! Our consultants find creative ways to bring out actionable insights from those partaking in all our market research programs.
If you’re focused on learning more about men, women, LGBTQ+, kids, athletes, business owners, doctors — you name it — our consultants have done it and we want to share our experiential knowledge, insights, and observations with you.
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At Insights in Marketing, our approach is never stuffy. Why? Because when research is clever and fun, you get authenticity. Whether your qualitative study requires an in-person or digital medium, we make the process enjoyable for both researchers and participants—like having a conversation with a friend.
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Our Values
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Our Qualitative Solution
ETHONGRAPHIES
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FOCUS GROUPS
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ONLINE RESEARCH
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INDIVIDUAL DISCUSSIONS
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IIMFORUM
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MOBILE RESEARCH
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Our Values
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WE OWN IT
We’re accountable to ourselves,
each other & our clients.
WE GIVE A DAMN
We are fueled by a desire
to deliver excellence.
WE’RE BETTER
TOGETHER
We build upon each other
for strength & success.
WE’RE THE ONE
THAT YOU WANT
We take our work
seriously… not ourselves.
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Fantastic Team
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Kara Kohr
Field Team Lead
Meet Kara
Katie Wilson
Marketing Manager
Meet Katie
Nicole Potter
Field Manager
Meet Nicole
Robert Gulans
President
Meet Robert
Tracy Paukstys
Head of People and Culture
Meet TracyRelated Resources
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Is your business in need of quantitative, qualitative, or quick turn market research You’ve come to the right place!
Contact Insights in Marketing to speak with one of our highly experienced and passionate consultants about how our solutions can help reach your business goals and needs.
Our Location
630 Dundee RoadSuite 300
Northbrook, IL 60062
At Insights in Marketing we are serious about privacy and protecting yours. We NEVER:
- Collect personal information unless you provide it.
- Sell your personal information to third parties.
- Send spam or emails you have not opted-in to receive.
For our Notice regarding the Collection of Personal Information CLICK HERE.
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