Resources
Gen Z Travel Trends and Opportunities for Businesses
As we conclude our deep dive into Gen Z travel behaviors, Part 3 shines a spotlight on the cutting-edge trends shaping…
Gen Z Travel Planning, Booking Behavior, and Financial Trends
Gen Z Travel: Decoding Digital Planning and Financial Trends In this second installment of our Gen Z travel series,…
Understanding Gen Z Travel Preferences and Motivations
Introduction to Gen Z travelers Gen Z, born between 1997 and 2012, is coming of age and rapidly becoming a…
A Night of Victories Beyond the Field and into the Heart of Gen Z
The dust has settled on #SuperBowlLVIII, leaving us to ponder the echoes of an event that was more than a monumental…
Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…
How Consumers Will Shop This Holiday Season: A Guide for Retailers
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
Ethnographic Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…