We approach challenges and solutions with energy and zest
From the Gritty Startup to the Fortune 500
Welcome to Insights in Marketing, where we recognize that brands are more than just products; they’re the pulse of the consumer world. Whether you’re at the helm of a Fortune 500 powerhouse or steering the ship of an up-and-coming startup, our mission is crystal clear: we’re THE marketing research experts who genuinely care about your insights journey and understand where you’re coming from.
Our commitment is to infuse every project with empathy and care, alongside cutting-edge creativity and out-of-the-box thinking, all driven by a relentless, high-energy passion. We’re here to light up your research experience, delivering results that not only meet but exceed your expectations, ensuring both you and your brand shine brilliantly along the way. It’s not just business; it’s a partnership dedicated to propelling YOU AND YOUR BRAND forward.
From the Gritty Startup to the Fortune 500
When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:
- Food & Beverage
- Retail
- Beauty
- Insurance
- Household Goods
- Health & Wellness
- Personal Care
- Travel
- Beer, Wine & Spirits
- Durable Goods
- Financial Services
- Entertainment
IIM helped us better understand which segments have the highest potential for the team. The insights they identified are invaluable to the team and we are actively using those presentations and marketing communications.
- Chicago Fire
When I have quick-turn projects with unique sampling requirements, I know that I can count on Insights in Marketing as they have delivered for me time after time.
- Kathleen Blum, Director, Strategy & Insights, Champion Petfoods
Without IIM’s help to find this insight, we would have gone to market with a product that didn’t meet all the needs of our consumers.
- Lisa Singer, Sr. Product Manager
Holiday Shopping Habits of Men & Women
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Going From Data to Greater Insights Through Data Driven Market Research
There is a tremendous amount of quantitative survey work being done around the…
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to……
Ethnographic Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have…