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Expertise

From the Gritty Startup to the Fortune 500

We believe brands are the people who use them and there’s always something new to learn. Whether you’re part of a large, well known organization or a small business that’s just starting out, marketers and research teams step into a truly unique relationship when they partner with Insights in Marketing. We put a creative spin on market research fundamentals with methodologies that are thorough, insightful, and down-right fun. Discover new levels of insight and explore consumers attitudes, perceptions, habits and behaviors with our Qualitative, Quantitative, and Fast Market research solutions—we can’t wait to hear from you!

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Industries

From the Gritty Startup to the Fortune 500

When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:

  • Food & Beverage
  • Household Goods
  • Beer, Wine & Spirits
  • Retail
  • Health & Wellness
  • Durable Goods
  • Beauty
  • Personal Care
  • Financial Services
  • Insurance
  • Travel
  • Entertainment
Learn why clients choose us.

IIM helped us better understand which segments have the highest potential for the team. The insights they identified are invaluable to the team and we are actively using those presentations and marketing communications.

– Chicago Fire

When I have quick-turn projects with unique sampling requirements, I know that I can count on Insights in Marketing as they have delivered for me time after time.

Kathleen Blum, Director, Strategy & Insights, Champion Petfoods

Without IIM’s help to find this insight, we would have gone to market with a product that didn’t meet all the needs of our consumers.

Lisa Singer, Sr. Product Manager