We approach challenges and solutions with energy and zest
From the Gritty Startup to the Fortune 500
Welcome to Insights in Marketing, where we recognize that brands are more than just products; they’re the pulse of the consumer world. Whether you’re at the helm of a Fortune 500 powerhouse or steering the ship of an up-and-coming startup, our mission is crystal clear: we’re THE marketing research experts who genuinely care about your insights journey and understand where you’re coming from.
Our commitment is to infuse every project with empathy and care, alongside cutting-edge creativity and out-of-the-box thinking, all driven by a relentless, high-energy passion. We’re here to light up your research experience, delivering results that not only meet but exceed your expectations, ensuring both you and your brand shine brilliantly along the way. It’s not just business; it’s a partnership dedicated to propelling YOU AND YOUR BRAND forward.
From the Gritty Startup to the Fortune 500
When clients work with IIM, they can expect collaborative, holistic work with a dedicated team of experienced consultants, highly creative research design, flawless execution and top data quality; actionable insights translated into clear direction, easy-to-digest reports and deliverables, and a continued partnership leading to business growth. IIM’s diverse expertise covers a broad range of industries and categories:
- Food & Beverage
- Retail
- Beauty
- Insurance
- Household Goods
- Health & Wellness
- Personal Care
- Travel
- Beer, Wine & Spirits
- Durable Goods
- Financial Services
- Entertainment
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages…
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven…
Tips for Managing the Virtual Backroom
As experienced qualitative consultants well know, the consumer discussion is…
Planes, Trains and Focus Groups
In the 1920s, the train was king for cross country travel, and various…