A Market Research Company Connecting People to Brands
We are a marketing research firm that delivers in-depth and actionable insights to give you the confidence to make the best decisions possible for your brand.
WHAT WE DO
As a Top Consumer Research Firm, We Ensure Your Decisions are Inspired by the Consumer Voice
Market research companies conduct research, but we do more by helping our clients better understand consumers for the living, breathing humans they are.
WHO WE ARE
We are a market research company in Chicago fueled by a desire to deliver excellence.
Providing actionable results isn’t something we say – it’s something we live and breathe everyday! Our team of experienced consultants have partnered with a wide variety of industries – from food and beverage to sports and entertainment – and every time we help them more authentically connect with their consumers. We understand people, we know marketing and we uncover actionable insights – it’s just who we are and what we do!
What Our Clients Think About Us.
We were thrilled that the Insights in Marketing team was able to meet the demands of our project by providing quick turnaround times and competitive rates. With the key consumer insights they gathered, we were able to feel confident in our path forward.
Kelly Glotzer
VP Client Services
HMSDesign
With IIM’s research plan …we identified an opportunity to improve our product to ensure it was meeting consumers’ expectations. Our internal team made improvements to our product, creating even more confidence in it. Without IIM’s help to find this insight, we would have gone to market with a product that didn’t meet all the needs of our consumers.
Lisa Singer
Sr. Product Manager
Elmer’s Products, Inc.
We love the work we are doing on the Horizon consumer panel with Insights in Marketing. Not only has it kept the consumer at the core of everything we do, it has also brought the entire cross functional team together to participate in research. The beauty in the format is that we can have an entire team of 15 people come and listen to our consumers first hand. It has helped us develop consumer empathy that has impacted our business in incredible ways. We are now in our second year of doing the panel because of the value we are seeing to the business
Chryssi Keller
Senior Manager Strategy & Insights
Danone North America
IIM helped us better understand which segments have the highest potential for the team. The insights they identified are invaluable to the team and we are actively using those presentations and marketing communications.
Jenny Kim Giblin
Director of Marketing
Chicago Fire Soccer Club
We chose Insights in Marketing because they had a unique female segmentation, which illustrated their in-depth knowledge of women and how to communicate to them. We also thought that they were smart enough to have an impact, large enough to get the job done and small enough to get personal!
Britta Cleveland
SVP Research Solutions
Meredith
