People spend 70 percent of their time connected to mobile devices, and share a wealth…
iimNovember 12, 2020
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in…
iimNovember 3, 2020
Reaching Millennials Using Research as a Basis Working in partnership with Meredith, a media and…
oceanadminOctober 30, 2020
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
iimSeptember 29, 2020
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
iimApril 29, 2020
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing…
iimApril 24, 2020
Whether you're in the marketing research arena or another people-focused field, qualitative research revolves around exploring…
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