Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand…
iimApril 22, 2021
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they…
iimApril 8, 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing In This Issue: Consultants Corner…
iimMarch 24, 2021
How to Create Connections with People in a Digital World Businesses and consumers have learned…
iimMarch 16, 2021
Help Spread the Word: Support Local Girl Scout Troops & Donate Cookies to Local Heroes…
iimMarch 3, 2021
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to…
iimFebruary 18, 2021
Which Super Bowl LV Ads Won Brand Sentiment? The pandemic, social unrest and a politically charged marketing…
iimFebruary 8, 2021
5 Consumer Behaviors Inspiring Brand Innovation in 2021 The homebody lifestyle has changed the way…
iimJanuary 21, 2021
Five Ways Brands Win Consumer Sentiment Actions speak louder than words today, and brands that…
iimJanuary 5, 2021
People spend 70 percent of their time connected to mobile devices, and share a wealth…
iimNovember 12, 2020
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