Resources
The Generational Shifts in Health and Wellness: What It Means for Businesses
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic…
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
Navigating Consumer Perceptions of Security in Financial Services: Insights and Strategies
In the digital era, where financial services are increasingly online, consumer concerns about security are paramount.…
Navigating the 2023 Holiday Shopping Landscape: The Role of Social Media Marketplaces
The holiday shopping season of 2023 is witnessing a transformative shift, thanks to the burgeoning influence of social…
How Consumers Will Shop This Holiday Season: A Guide for Retailers
The holiday shopping season is here, and retailers need to be ready for the changing consumer behavior and preferences…
Introducing How iimForum Can Revolutionize Brands
In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…
Ethnographic Research
Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…