Insights in Marketing’s Privacy Policy

At Insights in Marketing we are serious about privacy and protecting yours. We NEVER:

  • Collect personal information unless you provide it.
  • Sell your personal information to third parties.
  • Send spam or emails you have not opted-in to receive.
  • For our Notice regarding the Collection of Personal Information – CLICK HERE.


Effective November 20, 2023

This privacy policy is designed to tell you about the information we, Insights in Marketing, LLC, collect on our website (accessed via the domain names and, which we refer to here as our website), what we do with that information, your rights with respect to that information, and related topics.

What We Do

IIM is a marketing research company that conducts qualitative and quantitative research for its clients. The website allows you to learn about what we do, who we are, read our blog and infographics, see examples of our work, and to contact us.

Information We Collect

Below is a full description of the types of information we have collected about consumers in the past 12 months.

Non-Personal Information

When you browse our website, you do so anonymously, meaning no personally identifiable information is collected. Through Google Analytics, we receive aggregated non-personally identifiable information (i.e. information we cannot connect to any specific individual) including:

  • length of time of visit
  • the website pages visited
  • the amount of time spent on each page
  • the referring site details (such as Google search or LinkedIn) that brought you to our page (if any)
  • the type of browser used (Google Chrome, Firefox, Internet Explorer, etc.)
  • general geographic location by country (United States, Canada, United Kingdom, etc.) and city (if available)
  • gender (if available)
  • language used (if available)
  • operating system (Windows, Macintosh, iOS, Android, etc.)
  • device type (mobile vs. desktop)
  • screen size (for mobile devices)

Personally Identifiable Information

We collect personally identifiable information (information that relates to a specific use and through which we can identify you) only when you voluntarily provide it to us by contacting us by email or filling out any online form on our website.
When you fill out forms on our website, you may opt in to receive emails from us including information about us, marketing emails, and updates on our blog. If you opt in to receive emails from us and click on an IIM website link in one of these emails, we will collect that information as well as information about your activity on our website after linking to it.

Information We Do Not Collect

We do not collect information not explicitly described above in under the caption “Information That We Collect.”
We also do not require or collect Social Security numbers, driver’s license or other government issued ID numbers, financial account numbers, health insurance or medical identification numbers, account passwords, security questions and answers, or biometric information. We do not seek or collect personally identifiable information about racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, sexual orientation, or health information.

When We Collect This Information

We collect non-personally identifiable information whenever you browse our website.

We collect personally identifiable information only when you voluntarily provide it to us.

What We Do With This Information

We use non-personally identifiable information to understand how many, when and where visitors come to our website and how they got there. We also use it to understand which parts of our website are most relevant and how, when and where they are being used. This data is provided to us by Google Analytics, and we cannot identify any individual user who visits our website. You can find out more about how Google collects information here.

We use the personally identifiable information that you voluntarily provide to us to contact you in response to your request, answer questions you may have, or send you emails you have agreed to receive. All emails that you sign up to receive from us contain “unsubscribe” links. You can also unsubscribe at any time by contacting us directly.


Your Rights With Respect To Your Information

You may have heard about the California Consumer Privacy Act (“CCPA”) as well as other similar regulations and laws elsewhere. These laws give people certain rights with respect to their personally identifiable information collected by us. Accordingly, IIM recognizes and intends to comply with CCPA and other laws, and provide those rights for all users, except as limited by applicable law. These rights include:

Right to Know (Disclosure) – This is your right to request that we inform you of the specific pieces and categories of personally identifiable information we have collected about you, the categories of sources from which we collect that information, what we use it for, what we disclose to others, and to whom we disclose that information. We do not sell your personally identifiable information.

Right of Access – This includes your right to access the personally identifiable information we gather about you, and your right to obtain information about the collection, use, sharing, disclosure, storage, security and processing of that information.

Right to Correction – This is your right to request correction of your personally identifiable information.

Right to Delete – This is your right to request, subject to certain limitations under applicable law, that we delete your personally identifiable information from our records (also known as the “Right to be forgotten”). Complying with your request to delete will mean you will no longer receive information, newsletters and other items you have requested from us. You will still be able to use the basic features of our website.

Right to Complain – You have the right to make a complaint regarding our handling of your personally identifiable information with the appropriate authority.

Right to Restrict Processing – This is your right to request restriction of how we use or process your personally identifiable information.

Right to Object – This is your right, in certain situations, to object to how or why your personally identifiable information is processed.

Right to Portability – This is your right to receive the personally identifiable information we have about you and the right to transmit it to another party.

Right to not be Subject to Automated Decision-Making – This is your right to object and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes. This right is limited, however, if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.

IIM does not discriminate against any user, in terms of price, service, or otherwise, for exercising these rights. However, as noted above, the exercise of some rights may prevent or limit our ability to send information you previously requested from us.

You, or your authorized agent, can exercise these rights by making a request to IIM using the contact information at the end of this policy. Upon receiving a verifiable request – verified by comparing information you provide in your request to the information we already have – by a user to exercise these rights, IIM intends to comply within a reasonable time (generally within 30 days), unless we notify you otherwise in writing. If the request is uniquely burdensome or otherwise would causesIIM to incur significant costs, we reserve the right to request reimbursement, to the extent allowed by applicable law or regulation.

To submit a request, please provide at least three of the following: (a) first and last name (as you provided them to us), (b) the email address you provided to us (unless the request is made by email), (c) the phone number you provided to us, and (d) any request you made in the form (ask a question, have someone contact you, receive information, etc.). Additionally, depending on the request, you may be asked to provide a signed declaration. If we are unable to sufficiently verify your identity, we may use other methods of verification or may deny the request.

If you have questions about exercising these rights, need assistance, or wish to designate an agent to make a request on your behalf, please contact us at the contact information located at the end of this policy.

Retention Of Your Information

We retain your personally identifiable information only as long as necessary for the purpose for which it was collected or as required for necessary business purposes. For example, if you fill out an online form and opt in to receive emails, we will keep your personally identifiable information for as long as you are subscribed and delete it within a reasonable time after receiving your unsubscribe request. If you provide personally identifiable information to communicate with us, we keep that information to respond to your question or request and delete the information once we have closed the issue (unless we need to keep the information for legal reasons).

Processors We Use

As part of the services we provide, and only to the extent necessary, we may use certain third-party processors to process some or all of your personally identifiable information. Below is a list of the processors we use for this purpose and a short description of what they do.

Google Analytics: We use Google Analytics to gather and report to us non-personally identifiable information about the use of our website. Google Analytics may also collect other information that is not provided to us (such as IP addresses), and we cannot control those collection activities. You can learn about Google Analytics’ privacy and security here. [link]

Microsoft Marketing: Microsoft Marketing is a marketing automation software as a service (SaaS) that allows us to automate the sending out of marketing materials, such as promotional emails, blog updates and newsletters to our subscribed database. Microsoft Marketing also provides us with individualized information about open and click throughs on marketing emails. You can learn more about Microsoft Marketings’ privacy and security here. [link]

Microsoft Dynamics 365 (”Dynamics”): Dynamics is a web-based Contact Relationship Manager (CRM) hosted on Microsoft’s Azure cloud server. Information that is collected through the forms on our website is put into the Dynamics CRM. When necessary, this information is then used by Microsoft Marketing for marketing purposes (Microsoft Marketing is integrated into Dynamics). You can learn more about Microsoft’s privacy policy here [link], and the Azure cloud security here [link].

Cookies And Log Files

Our website uses 1st party and third-party cookies. Cookies are small strings of text that are sent by a website to your computer browser. Cookies can be used to recognize you when you return to a website, to maintain your internet session while you browse throughout the website, as well as help provide you with a better, more personalized experience.

The first party cookies on the website are used solely for functionality or general website analytics.

The third-party cookies on the website are utilized by Google Analytics to track how visitors get to our website and how they use our website, and by Microsoft Marketing to help capture information you put into forms on our website and which web page links to the form.

Most web browsers automatically accept cookies, but it is possible to change your browser setup so that it does not accept cookies. To learn more about cookies, including how to see which cookies have been set and how to manage and delete them, please visit:

Do Not Track

When you visit a website, your browser automatically shares certain information, such as your IP address and other device information. Some of this information may also be sent to third-party content providers (advertisers and website analytic companies, for example) that provide content on the website. This sharing may allow the website and content providers to track you over time and across multiple websites. Today, many browsers offer Do Not Track plugins that allow you to express a preference that you do not want to be tracked, and that communicate this preference to websites you visit. At this time, our website does not respond to Do Not Track communications sent by browser plugins. However, while IIM does collect information about the site you came from to get to our website, we do not track where you browse after visiting our website.

Data Security

We are committed to keeping your information safe. Therefore, IIM uses reasonable security procedures and practices appropriate to the nature of the personally identifiable information we collect and store. Among other things, IIM utilizes techniques such as, but not limited to, encryption for transmission /storage, access and identity controls and proper disposal of equipment and data, to manage information. However, no protection method, hardware, or software is 100% perfect, and information can be lost, even with appropriate protections. Accordingly, IIM cannot, and is not, guaranteeing, ensuring or warranting that the information that you provide and we collect about you will never be compromised. By providing us with this information, you accept that risk.

Other Sharing Of Your Information

To the extent we have personally identifiable information, we may be required by law to respond to valid subpoenas, court orders, and other types of legal requests. We may also disclose personally identifiable information, if required by law, to the relevant legal authorities. We anticipate few requests for this information. We may also share your information to defend ourselves against any lawsuit, claim or similar action, or to investigate potential violations of our policies or otherwise protect IIM or our website.

Accuracy Of Information

We endeavor to keep accurate and up-to-date records to help ensure the integrity of the services we offer. It is your responsibility, however, to ensure that your information is accurate, complete and up-to-date. If you would like to review the personally identifiable information we have about you, or if you know there is an inaccuracy, or need to make a change to any personally identifiable information you have provided to us, please update the information using any of the contact methods listed below. Please include your name and the email address you previously provided to us when you contact us.


Even after you have consented to our collection and use of your personally identifiable information, you may opt out of having your personally identifiable information data collected or used by us by contacting us via any of the methods listed below.

Marketing and other emails you opt in to receive from us have links enabling you to opt out of receiving those emails in the future.


In compliance with the Children’s Online Privacy Protection Act, 15 U.S.C. §§ 6501-06 and 16 C.F.R. Part 312, we and our website do not knowingly collect information from children. By using our website and/or contacting us, you represent that you are not under 18 years of age. If we discover that we have personally identifiable information of a person under 18 years of age, IIM will delete all information relating to that person and will cease any communications with them.

Location Of Website And Data

Our website is operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using our website and/or providing us with your information, you consent to this transfer.

Changes To This Privacy Policy

We may change this Policy from time to time, but we will not reduce any rights guaranteed under CCPA or other similar laws. We always indicate the date the last changes were published and offer access to archived versions for your review. When we make changes to this privacy policy, we will post the changes and a notice on our homepage that the privacy policy has been updated and the effective date of those updates.

Contact Information

If you have questions about, or issues with, this privacy policy, or wish to exercise any rights or opt-outs under this privacy policy, please contact us as follows:

By email at:

By mail at:

Insights in Marketing
Attn: Privacy Manager
650 Dundee Road
Suite 390
Northbrook, Illinois 60062