Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by gender is one way to get a better idea of how to connect with your target consumers. At Insights in Marketing, our research experts can help you with more tips and tricks to get the most out of your market research. Contact us to get started on your own research campaign.

Holiday Shopping Segmentation Research

In this infographic, take a look at the different ways men and women research their holiday purchases and a few insights to help you reach them.

Download here.