We Inspire Brands

to Go Further

Market Knowledge with Creative Research Solutions

When marketers and insights teams partner with Insights in Marketing, they’re able to learn more about their target market in a meaningful way. That’s because a research partnership with IIM comes with decades of in-field experience from energetic and friendly consultants as well as a fresh, creative approach to research fundamentals that elicit trust and openness from respondents.

From creating fun and unique qualitative experiences for participants AND clients to keeping participants excited and engaged in quantitative studies, the breadth of our research capabilities simply go further than your run-of-the-mill market research firm.

Find out more about the best-in-class people behind the best-in-class research solutions so your insight from qualitative, quantitative, and quick turn consumer research never comes up short again.

Accomplish Results with Expert Consultants

Insights in Marketing (IIM), headquartered in Northbrook, IL, is a research-based marketing consultancy that helps clients develop a holistic picture of their target audience so they can build powerful emotional and lasting connections (or relationships) with them. IIM partners with clients in several key areas, including:

  • Brand positioning and strategy
  • Target identification and understanding
  • New product development
  • Communication and messaging
  • Category and competitive assessment

Leading the way in all of our partnerships and holistic strategies is a team of knowledgeable experts and leaders. Find out more about the leaders spearheading our expert consulting practices:

Our Expertise

Proven Pros

The Insights in Marketing team has years of experience working alongside clients and suppliers across many industries and consumer segments. If your brand is in the consumer packaged goods, durables, beauty and wellness, technology, alcohol and spirits, financial services, retail and consumer shopping, or travel and entertainment sector, let’s collaborate! Our consultants find creative ways to bring out actionable insights from those partaking in all our market research programs.

If you’re focused on learning more about men, women, LGBTQ+, kids, athletes, business owners, doctors — you name it — our consultants have done it and we want to share our experiential knowledge, insights, and observations with you.

EXPERT Intuition

Clients count on the Insights in Marketing team to successfully deliver on specific goals and objectives. We focus on addressing key issues and are always pushing ourselves to convey the most effective results.


Research and insights are our job and our passion. We are just as curious as you to discover what makes your audience tick. This enthusiastic and genuine interest in your brand and audience drives us to ensure no stone is left unturned.


Clients count on the Insights in Marketing team to successfully deliver on specific goals and objectives. We focus on addressing key issues and are always pushing ourselves to convey the most effective results.


We aren’t just your research firm, we are your partner. Your business is our business, your challenges are our challenges, and all of our success is shared success. Our consultants, and the rest of our team who make sure things run smoothly, see themselves as an extension of your team and are eager to help in any way they can.

IIM Values & The IIM Difference

Insights in Marketing works with marketers and marketing researchers who want to build a valuable and sustainable emotional connection with their customers. IIM provides a holistic understanding of a target audience by uncovering what people can and can’t tell you about who they are and why they do what they do. IIM is uniquely able to explore vital aspects of brands by weaving psychological and statistical techniques into their custom qualitative and/or quantitative research designs. Unlike other marketing research firms, all of IIM consultants have deep rooted experience across multiple psychological and marketing disciplines. IIM stays true to the following values:

  • We Demand Excellence – We Know Our Stuff, Expertise and Precision
  • We Own It – Responsibility, Accountability and Courage
  • We Put Clients First – Client Relationships and Customer-Centricity
  • We’re Better Together – Teamwork, Playfulness, Connection
  • We Embrace Our Peeps – Building and Retaining Talent