Christin Groh is the data powerhouse at Insights in Marketing, bringing over 25 years of market research expertise. She’s honed her skills at leading research firms like Circana/NPD, IPSOS, and Datassential, and is a sought-after speaker at industry conferences and client events. Christin’s experience also includes client-side insights, managing Hyatt Hotels’ guest experience platform, which gives her a unique, well-rounded understanding of client needs.

As a Quantitative Partner, Christin is all about turning complex data into clear, actionable insights. Her background in both syndicated and primary research allows her to offer clients a comprehensive view of their markets and excels at uncovering the insights that drive strategy. Beyond her technical expertise, she’s a proven leader, having hired and mentored numerous analysts and managers. Christin brings precision and passion to every project, making her an invaluable ally for clients looking to make impactful, data-driven decisions.