Driven by curiosity, Frank Mellman is passionate about uncovering the “why” behind consumer behavior and translating insights into strategies that drive real business impact. With deep expertise in both qualitative and quantitative research, Frank has spent his career helping businesses navigate complex challenges—from innovation and product development to consumer segmentation and marketing strategy.

Frank’s well-rounded perspective comes from experience on both the supplier and client side, including leadership roles in insights, marketing, and strategy at Kellogg’s and Tyson. This dual experience allows him to go beyond just answering research questions—he focuses on what businesses truly need to make informed, strategic decisions.

His expertise spans a wide range of industries, including CPG, tech, durable goods, healthcare, finance, and travel. No matter the sector, Frank brings a thoughtful and engaging approach, fostering open conversations that lead to actionable insights. He believes research should be rigorous but never rigid, and his informal yet strategic style makes the process both insightful and engaging.

At his core, Frank thrives on connecting with people, hearing their stories, and uncovering what truly matters. His ability to turn conversations into meaningful strategies has made him a trusted partner for businesses looking to stay ahead in an evolving marketplace.