With over 20 years in market research, Hilary Rekrut is a key strategic partner for Insights in Marketing, known for her expertise in translating data into meaningful actions that drive real business results. Starting at Procter & Gamble, Hilary mastered both the technical skills and critical thinking required to transform raw data into impactful strategies. She’s dedicated to uncovering the questions behind the numbers, ensuring that her insights are both relevant and powerful.

Her experience spans a wide range of industries—laundry, skincare, consumer electronics, pet products, and more—giving her a truly global perspective honed through research across North and South America, Europe, the Middle East, and beyond. As a Quantitative Consultant and trusted partner in insights, Hilary doesn’t just identify trends; she drives them forward, supporting sales, marketing, R&D, and finance teams to turn insights into results that matter.